Smart Lunchboxes

Smart Lunchboxes: "


A clever lunchbox package design by Emma Smart. She created this for D&AD-ASDA’s brief, and won a D&AD Yellow Pencil.

Notes about project from designer:

Considering structure, graphics and materials I created a set of three lunchboxes for ASDA, the brief asked for them to be seperate solutions, however still maintain a strong visual idenity throughtout the collection. The lunchboxes cover three distinctive ranges, healthy, satisying and childrens.

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