Within the design community, there are many designers of brand identities, of which I am one. As a point of interest, I thought it would be nice to do an article showcasing brand identity providers but, as a twist, to not look at their work but to look at how they have branded themselves. Obviously, I could not cover all designers as there are just too many however I welcome your feedback on this article and will make other editions should this be requested. For this article, I have chosen the following 100 brands of logo designers, brand identity consultants and graphic studios.
The main thing to point out is that this article is in no way an assessment or critique of the logos. It is purely to create awareness within the community and provide some useful insight for any newcomers who may be struggling to create a brand for themselves. It can be said that you are your greatest critic therefore this can often cause much procrastination, especially in this line of work, when trying to pin point the right brand for yourself. Obviously, the temptation is to showcase some of your best work and create a flamboyant logo however this must be balanced with modesty and professionalism as, ultimately, you are providing a service and, as we see from many of the cases below, an understated simple logo has proved very successful branding.
Many of the brands below use basic elements of design, such as geometry and linear imaging but the results are still very effective, professional logos which communicate well to their audience while at the same time utilising the classic techniques learnt by all designers. It is this common denominator of simplicity which defines them. Also, I really love the broad range of logos which can been created by using stylised typefaces. I have made my own typefaces and this is a point of great interest and satisfaction for me. I find it amazing how differently a brand or logo appears when it has a typeface treatment and many of the below logos are testament to this. In particular, I am impressed by logos which incorporate geometry and typeface, but in an abstract way, such as the Moving Brands or Denis Olenik logos. This branding shows the skill of the designers by using the most fundamental concepts of design. These brands for instance communicate perfectly to any audience due to their simplicity but at the same time appeal to a wide professional audience due to the intelligence behind the concepts.
Other brands do not feel the need for typeface and utilise a symbol or picture, often with a monogram, in the case of Glitschka Studios where we see a man’s head with a flame forming a ‘G’ ‘S’; or a word, in the case of Muamer where we see a smiling man which also spells the word logo. These techniques are very successful in displaying skill and the monogram gives an instant formality. Both work very well in communicating to their audience and give a different element which stands out.
I have now commented on some of the techniques which can be used in logo branding and have tried to select a whole range of different logos here to demonstrate this. Whilst I have chosen to display all logos in black and white in this article, for the purpose of giving each logo an equal display, I must say that, during my research, I noted that there was a definite trend in colour preference. In particular the popular choices were Black, White, Yellow, Red and Grey.
I send a big thank you to all companies which are displayed here and I have included a link to each of their sites for your bookmarks. Enjoy and I look forward to your feedback, particularly any thoughts you may have on this topic and any brands which you would like to see in another article of this nature.
I hope you found the above article both informative and stimulating. I look forward to reading any comments and opinions you would like to share.
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