Sony EyePet

"Sony’s planning on making a splash in the augmented reality world. At the Games Conference in Liepzig, Germany they showcased the EyePet, a game set to hit the stores in late 2009, which uses the PlayStation Eye camera to allow users to interact with a small monkey-like-thing onscreen (set to explode from cuteness). The system also enables you to draw items on real paper which then pop out of it and turn into 3D objects for the monkey to interact with. In the promotional video, embedded below, they show a sketch of a car turning into a 3D vehicle controllable with a PS joystick."

fonte: http://www.thinkartificial.org/machine-interfaces/sony-moves-to-augment-reality/