Creativity comes in many forms and packaging is one way that a company can use creativity to help sell a product. Packaging makes a big difference when an item is waiting to be sold on a store shelf. Interesting packaging can draw customers to a product and can help it compete with similar products that may be in close vicinity. Take a look at some of these unusual, but great packaging designs. Do they take away from the products they are advertising or help? Would you be more interested in making a purchase if your options were more like these? Is eye candy really all that we look for? I’d like to know what you think.
-Nora Reed
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